Books I'm Reading (Part 3): Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job

I'm Doug and I'm currently unemployed. Sure, I have the great Doug E. Shirts at Zazzle site, but I don't get the medical benefits with that. So, like a lot of people nowadays, I'm looking for a job. And I'm finding that job hunting has changed in the last ten years, so I figured I would get some "new thinking" from Jay Conrad Levinson and David E. Perry in their book Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job (longest. title. ever.). My copy is a Kindle version and revised. I'm looking for ideas to jump-start my job search and ideas to possibly strengthen the marketing of my Zazzle store.

Chapter 2 is all about personal branding, guerrilla style. The following is a summarization that applies the themes to my job hunt as well as the marketing for my Zazzle store.

- How to Stay Motivated

This section has four steps to fight the rejection and negativity one faces when looking for a job or career.

1. Take Charge of Your Job Hunt

Only you know your strengths and weaknesses. To possess the authenticity in interviews, you have to write your own resume and cover letters.

Job Hunt: This is a known. I don't want to look like I don't know what's on my resume or what I wrote in a cover letter.

Zazzle Store: I've got to know my products and stand behind my designs. For me, this also means keeping to my mission statement and make my designs positive!

2. Adopt a Tough Mindset

Surround yourself with positive people and lose the "Debbie Downers" or the people who feed off others failures. We need support, not sympathy.

Job Hunt: Network with supportive people. Stay away from other job hunters eager to blame their lot on everyone and everything other than themselves.

Zazzle Store: Network with other successful Zazzlers. Accept constructive criticism and stay away from other soured Zazzlers, friends and family that don't get it. Don't listen to your Aunt that has never bought a t-shirt in her life.

3. Stay Focused

Track and record your efforts. Stay on track in what your you're doing. Actually write down your accomplishments and setbacks; you need to see what you're doing to be successful.

Job Hunt: Not only is this a great way to keep yourself honest, but you can also learn and see what's working and what's not.

Zazzle Store: Sometimes it can be easy just designing and ignore why I opened the store in the first place - to SELL STUFF! I've got to be willing to track sales, see what sold and continue to improve my store.

4. Think Positive

You have to believe you will be successful. Write positive affirmations and always keep your goals in mind. It will be worth it!

Job Hunt: Don't talk yourself out of a job! Do the things you need to do to stay on your game. This includes eating right, sleeping, networking and look at the bright side.

Zazzle Store: I can come up with a million reasons why my Zazzle products won't sell. But that's not positive OR true. People I don't even know have bought my products! If I believe in myself and my designs and do the things I need to do to be successful, the rest will follow.

To be continued...

Books I'm Reading: Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job

I'm Doug and I'm currently unemployed. Sure, I have the great Doug E. Shirts at Zazzle site, but I don't get the medical benefits with that. So, like a lot of people nowadays, I'm looking for a job. And I'm finding that job hunting has changed in the last ten years, so I figured I would get some "new thinking" from Jay Conrad Levinson and David E. Perry in their book Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job (longest. title. ever.). My copy is a Kindle version and revised. I'm looking for ideas to jump-start my job search and ideas to possibly strengthen the marketing of my Zazzle store.

Chapter 2 is all about personal branding, guerrilla style. The following is a summarization that applies the themes to my job hunt as well as the marketing for my Zazzle store.

-Effective Branding is About Selling what Matters

This section helps you determine your marketable skills and find the achievements that prove those claims. Documenting those achievements with more than bullet points, highlighting how you saved your employers money or provided value is key.

Job Hunt: Intellectually, it's common sense to list my skills, but I need to have a sense of how it benefits my potential employer and put into writing.
Zazzle Store: The take-away is promoting myself a little more (okay, a LOT more) on my store's landing page and provide a sense of value for my products.

- Attitude Check

Employers need to see a positive, "can-do" attitude. Many people would rather hire a positive candidate with some skills that a person that is very qualified with a poor attitude. Someone who doesn't fall apart from setbacks but learns from them.

Job Hunt: I have to project an authentic positive "I want to be here" attitude with my resume, cover letter and style.
Zazzle Store: For me, this means being welcoming at my store and offering to go the extra mile with my customers.

To be continued...

Books I'm Reading: Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job

I'm Doug and I'm currently unemployed. Sure, I have the great Doug E. Shirts at Zazzle site, but I don't get the medical benefits with that. So, like a lot of people nowadays, I'm looking for a job. And I'm finding that job hunting has changed in the last ten years, so I figured I would get some "new thinking" from Jay Conrad Levinson and David E. Perry in their book Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job (longest. title. ever.). My copy is a Kindle version and revised. I'm looking for ideas to jump-start my job search and ideas to possibly strengthen the marketing of my Zazzle store.


Chapter 2 is all about personal branding, guerrilla style. The following is a summarization that applies the themes to my job hunt as well as the marketing for my Zazzle store.

- Shape Up Your Brand with Attitude

The chapter starts off with the reassuring fact that it's rarely the best qualified person who gets the job but the one who "packages" themselves best to meet the employer's needs (I knew it!).

Job Hunt: It's all about the presentation.
Zazzle Store: I have to find the people who want what I create and/or I have to meet my potential customer's needs.

- "You Inc."-Your Personal Brand

Being able to articulate your value is key to successful job hunting. Being able to show what makes you unique is what gives you your brand. People don't buy generic big ticket items; they buy a particular brand because of the peace of mind they get with a reliable brand. You can leverage your previous employers brands, projects and results.

Job Hunt: I can see that a major revision to my resume is in order. I need to make it more dynamic by showing my value by not only my previous employment, but also my results/successes in providing value for those employers.
Zazzle Store: I have to clearly define my Doug E. Shirts brand in a sea of other Zazzle brands. It probably would be a good thing to mention recent sales and numbers of page views to give people a sense that they're not on a vanity site. Perhaps a productive thing to do is go look at what the big sites (like Amazon) do on their sites to look more professional.

To be continued...

My Amazon Marketplace Store: Dzymurgy

I have other stores going on in addition to my Doug E. Shirts Zazzle store. One of those stores is on Amazon.com. Did you know you can sell used or new items on Amazon?

My storefront is called "dzymurgy" and I sell mostly used CD's, books and DVD's.

The products are less than the new price on Amazon and arrive within the week. Take a look and see if there's anything you want cheap by clicking here!

Books I'm Reading: Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job

I've started to read Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job by Jay Conrad Levinson and David E. Perry. The image in the post has an affiliate link. I'm one of the millions who is looking for full-time employment that is worthwhile and meaningful both career-wise and financially. I'm betting that Guerrilla Marketing may have some insights I can apply to marketing my Zazzle store, Doug E. Shirts.

The beginning of the book states what everyone kind of knows already - things have changed! The workplace and the path to getting a job has never been more difficult. The difference so far is that Jay/David (I don't know who's voice is writing though I think it's Jay) tell us what what industries are soon to be history and the one's that are growing. I do think that the American public has yet to come to grips that some of the lost jobs are never coming back (at least to this country). We've inadvertently priced ourselves out of the game and big business (who despite recent rulings, is not human or tied to a location) has looked elsewhere to find cheap labor. The other thing they do to to dump payroll is to fire old, hire young and dump the job duties on those who remain.

The writing seems to be crisp and interesting. I'll update you as I read more!