Tuesday, February 08, 2011

Books I'm Reading: Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job



I've started to read Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job by Jay Conrad Levinson and David E. Perry. The image in the post has an affiliate link. I'm one of the millions who is looking for full-time employment that is worthwhile and meaningful both career-wise and financially. I'm betting that Guerrilla Marketing may have some insights I can apply to marketing my Zazzle store, Doug E. Shirts.

The beginning of the book states what everyone kind of knows already - things have changed! The workplace and the path to getting a job has never been more difficult. The difference so far is that Jay/David (I don't know who's voice is writing though I think it's Jay) tell us what what industries are soon to be history and the one's that are growing. I do think that the American public has yet to come to grips that some of the lost jobs are never coming back (at least to this country). We've inadvertently priced ourselves out of the game and big business (who despite recent rulings, is not human or tied to a location) has looked elsewhere to find cheap labor. The other thing they do to to dump payroll is to fire old, hire young and dump the job duties on those who remain.

The writing seems to be crisp and interesting. I'll update you as I read more!





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