Tuesday, March 22, 2011

Books I'm Reading (Part 3): Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job


I'm Doug and I'm currently unemployed. Sure, I have the great Doug E. Shirts at Zazzle site, but I don't get the medical benefits with that. So, like a lot of people nowadays, I'm looking for a job. And I'm finding that job hunting has changed in the last ten years, so I figured I would get some "new thinking" from Jay Conrad Levinson and David E. Perry in their book Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job (longest. title. ever.). My copy is a Kindle version and revised. I'm looking for ideas to jump-start my job search and ideas to possibly strengthen the marketing of my Zazzle store.

Chapter 2 is all about personal branding, guerrilla style. The following is a summarization that applies the themes to my job hunt as well as the marketing for my Zazzle store.

- How to Stay Motivated

This section has four steps to fight the rejection and negativity one faces when looking for a job or career.

1. Take Charge of Your Job Hunt

Only you know your strengths and weaknesses. To possess the authenticity in interviews, you have to write your own resume and cover letters.

Job Hunt: This is a known. I don't want to look like I don't know what's on my resume or what I wrote in a cover letter.
Zazzle Store: I've got to know my products and stand behind my designs. For me, this also means keeping to my mission statement and make my designs positive!

2. Adopt a Tough Mindset

Surround yourself with positive people and lose the "Debbie Downers" or the people who feed off others failures. We need support, not sympathy.


Job Hunt: Network with supportive people. Stay away from other job hunters eager to blame their lot on everyone and everything other than themselves.
Zazzle Store: Network with other successful Zazzlers. Accept constructive criticism and stay away from other soured Zazzlers, friends and family that don't get it. Don't listen to your Aunt that has never bought a t-shirt in her life.

3. Stay Focused

Track and record your efforts. Stay on track in what your you're doing. Actually write down your accomplishments and setbacks; you need to see what you're doing to be successful.

Job Hunt: Not only is this a great way to keep yourself honest, but you can also learn and see what's working and what's not.
Zazzle Store: Sometimes it can be easy just designing and ignore why I opened the store in the first place - to SELL STUFF! I've got to be willing to track sales, see what sold and continue to improve my store.

4. Think Positive

You have to believe you will be successful. Write positive affirmations and always keep your goals in mind. It will be worth it!

Job Hunt: Don't talk yourself out of a job! Do the things you need to do to stay on your game. This includes eating right, sleeping, networking and look at the bright side.
Zazzle Store: I can come up with a million reasons why my Zazzle products won't sell. But that's not positive OR true. People I don't even know have bought my products! If I believe in myself and my designs and do the things I need to do to be successful, the rest will follow.



To be continued...

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